Fresh pet tv#

“We’re thrilled to partner with Freshpet, the leader in fresh pet food, to bring Freshpet Custom Meals to life through our differentiated, seamless omnichannel ecosystem, as part of our ongoing commitment to pets’ high-quality nutrition and complete health and wellness.”Īfter completing a short questionnaire on their dog’s attributes, sensitivities and health goals, owners will receive a personalized meal plan with feeding guidelines based on breed, age, body type, activity level and more. “This exclusive, customized, home-delivered product is a breakthrough in the way pet parents can provide their pets with the very best nutrition,” said Amy College, Chief Merchandising Officer at Petco in a statement.

Each meal is steam-cooked to retain its nutrients and is kept refrigerated until it reaches owners’ homes. Available exclusively on, Freshpet Custom Meals are crafted by veterinary nutritionists using natural chicken, beef, salmon or eggs, real fruits and vegetables and never any powdered meat meals or preservatives. The brand has worked with Terri & Sandy since 2010, and is currently the #1 Grocery pet brand in the US.The fresh and frozen pet food category is expected to grow 3X to 4X in the next four years, reaching up to $6 billion, according to Nielson IQ. This campaign marks the first work since Freshpet’s last campaign, 'Friends for Life' which leveraged the Sonny & Cher classic, 'I’ve got you babe.'įounded in 2006, Freshpet is on a mission to revolutionise an industry built on unhealthy, overly processed kibble. But when it comes to their food, we don’t yet share our refrigerators? Our new campaign sets out to change this deeply ingrained behaviour.” They share our activities, our homes, even our beds. John Speranza, CMO of Freshpet, says, “Our dogs aren’t our pets.

Fresh pet tv#

And in 'In-Laws', we see a wife, taken aback by her mother-in-law, who coldly refers to her dog Hank as a 'she.' The :30’s and :15s, will run on national TV and online. From the care we take to source our ingredients and make our food, to the moment it reaches your home. Freshpet Dog Food is a pet food (dog & cat food) brand that makes recipes using all-natural and minimally processed ingredients.

In 'Dinner Date', we witness an all too real situation in which a guy realises this is NOT the girl for him when she coyly diminishes his dog Pepper. Freshpet is dedicated to bringing the power of fresh, real food to pets. Two new launch spots feature pet parents showing unwavering loyalty to their beloved dogs by defending their decision to keep their pet’s food in the fridge. 'It’s Not Dog Food, it’s Food Food' doubles down on the brand’s mission to flip pet owners’ perception of kibble as an adequate diet by setting a new standard with fresh, refrigerated food. And it makes sense: Kibble is over-processed - cooked to the point where it stops looking like food at all. 'Dog Food' is how some people describe food so unappealing, our (human) tongues wouldn’t touch it with a ten-foot pole. Created in partnership with long time AOR Terri & Sandy, Freshpet’s 'It’s Not Dog Food, it’s Food Food' seeks to raise awareness among pet parents of the benefits of feeding their pooches fresh food that requires refrigeration, just like the food they feed themselves. Freshpet - the pioneer in real, fresh food for pets, is launching a new national brand campaign, platform and tagline targeting pet parents who not only view their furry friends as part of the family, but prefer to treat them as their equal.